Axwave’s proprietary technology makes it possible to passively collect users content and advertising exposure with the most advanced personal people meter ever designed. The unique ability to identify user’s content and advertising exposure with zero reliance on 3rd party data results in prompt, single-source data collection. Exposure data is overlapped with the users’ mobile device GPS location as well as their financial activity leading to the understanding of the impact that advertising has on consumer behavior. The Axwave panelist data is then also combined with financial activity of 7m and the GPS data of 100m of devices worldwide.
Axwave’s panelist solution (ATOMI) measures the personalized behaviors of individuals by capturing their TV content and advertising exposure in real time, no matter where or when a viewer tunes in. Our passive tracking provides behind-the-scenes access to consumers’ TV behavior.
We also capture financial data to marry with panelists’ TV behavior to calculate personal ROI and see which campaigns have driven people to action.
Use ATOMI for:
Axwave’s proprietary ad monitoring solution (AdAX), uses state-of-the-art proprietary ACR technology to identify and compile TV ad spots in real time so brands can see where and when their and their competitors’ ads are airing. Our 24/7 real-time tracking analyzes commercial spots on over 120 national television networks to deliver the most accurate and comprehensive ad airings information in the industry.
Axwave’s patented proprietary automatic content recognition (ACR) technology uses a smartphone’s microphone to securely and privately collect media exposure in real time. Our services also include highly advanced post-processing contextual learning to provide razor sharp results. Axwave’s highly advanced ACR encrypts and compresses microphone audio and sends a small “fingerprint” of data for servers to decipher, which is several orders of magnitude more efficient than other solutions. The world-class ACR algorithms use this single small fingerprint to measure individual media consumption both in and out of home against a proprietary database of: