Axwave’s patented proprietary Automatic Content Recognition (ACR) technology uses a smartphone’s microphone to securely and privately collect media exposure in real time. Our services also include highly advanced post-processing contextual learning to provide razor sharp results. Axwave’s highly advanced ACR encrypts and compresses microphone audio and sends a small fingerprint (*) of data for servers to decipher, which is several orders of magnitude more efficient than other solutions.
(*) Digital Fingerprints are compact digital impressions extracted from the original audio content which represent contents’ characteristics and have enough details to identify a content variant upon comparison.
The world-class ACR algorithms use single small digital fingerprints to measure individual media consumption in a nimbly way, both in and out of home, against a proprietary content database (the largest in the industry):
150 US TV channels
200 UK TV channels
Channels in 15 countries
3,000 new ads per month
More than 100 TV stations monitored
Time shifted TV
OTT & On Demand
Including all Netflix,Hulu and Amazon Video originals
900 US radio stations
1,000 radio stations worldwide
1,000+ movies, including new releases and classic blockbusters
Axwave’s proprietary ad monitoring solution (AdAX), uses state-of-the-art proprietary ACR technology to identify and compile TV ad spots in real time so brands can see where and when their and their competitors’ ads are airing. Our 24/7 real-time tracking analyzes commercial spots on over 120 national television networks to deliver the most accurate and comprehensive ad airings information in the industry.
Axwave’s panelist solution uses ACR technology based on audio fingerprinting to measure the personalized behaviors of individuals by capturing their TV content and advertising exposure in real time, no matter where or when a viewer tunes in. Our passive tracking provides behind-the-scenes access to consumers’ TV behavior. We can also capture financial data to marry with panelists’ TV behavior to calculate personal ROI and see which campaigns have driven people to action.
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Several multi-billion dollar companies on the Media Research Industry currently use Axwave’s Panelist Solution. In 2016, Axwave launched ATOMI, its own Audience Measurement Panel.
Axwave’s technology makes it possible to passively collect users’ content and advertising exposure with the most advanced personal people meter ever designed. We have the unique ability to identify users’ content and advertising exposure with zero reliance on third party data results, and deliver a prompt, single-source data collection. Exposure data is overlapped with the user’s mobile device GPS locator as well as their internet behavior and app usage, leading to a better understanding of the impact that advertising has on consumer behavior.
This is a high level overview of Axwave’s data flow, from media source audio to report generation, including content ingestion. For further inquiries, don’t hesitate to contact us.