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Media content everywhere

Axwave provides a 360º view of personal media exposure, covering Live TV, DVR, On Demand, OTT, Radio and TV Ads

What we do

Media exposure: using ACR to measure how people consume content in real time

Axwave’s patented proprietary Automatic Content Recognition (ACR) technology uses a smartphone’s microphone to securely and privately collect media exposure in real time. Our services also include highly advanced post-processing contextual learning to provide razor sharp results. Axwave’s highly advanced ACR encrypts and compresses microphone audio and sends a small fingerprint (*) of data for servers to decipher, which is several orders of magnitude more efficient than other solutions.

(*) Digital Fingerprints are compact digital impressions extracted from the original audio content which represent contents’ characteristics and have enough details to identify a content variant upon comparison.

Content: largest database in the industry

The world-class ACR algorithms use single small digital fingerprints to measure individual media consumption in a nimbly way, both in and out of home, against a proprietary content database (the largest in the industry):

Live TV

150 US TV channels

200 UK TV channels

Channels in 15 countries

Ads

80,000 assets

3,000 new ads per month

More than 100 TV stations monitored

Time shifted TV

DVR 30

OTT & On Demand

100,000 assets

Including all Netflix,Hulu and Amazon Video originals

Radio

900 US radio stations

1,000 radio stations worldwide

Movies

1,000+ movies, including new releases and classic blockbusters

Ad Monitoring

Axwave’s proprietary ad monitoring solution (AdAX),  uses state-of-the-art proprietary ACR technology to identify and compile TV ad spots in real time so brands can see where and when their and their competitors’ ads are airing. Our 24/7 real-time tracking analyzes commercial spots on over 120 national television networks to deliver the most accurate and comprehensive ad airings information in the industry.

Venn

Panelist Solution

Understanding the real impact of media consumption

Axwave’s panelist solution uses ACR technology based on audio fingerprinting to measure the personalized behaviors of individuals by capturing their TV content and advertising exposure in real time, no matter where or when a viewer tunes in. Our passive tracking provides behind-the-scenes access to consumers’ TV behavior. We can also capture financial data to marry with panelists’ TV behavior to calculate personal ROI and see which campaigns have driven people to action.

Use Axwave for:

  • Media planning
  • Marketing analyses
  • Competitive insights

Several multi-billion dollar companies on the Media Research Industry currently use Axwave’s Panelist Solution. In 2016, Axwave launched ATOMI, its own Audience Measurement Panel.

Technology overview

Deeper insights into your users’ behaviour

Axwave’s technology makes it possible to passively collect users’ content and advertising exposure with the most advanced personal people meter ever designed. We have the unique ability to identify users’ content and advertising exposure with zero reliance on third party data results, and deliver a prompt, single-source data collection. Exposure data is overlapped with the user’s mobile device GPS locator as well as their internet behavior and app usage, leading to a better understanding of the impact that advertising has on consumer behavior.

This is a high level overview of Axwave’s data flow, from media source audio to report generation, including content ingestion. For further inquiries, don’t hesitate to contact us.

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