What we do
Media exposure: using ACR to measure how people consume content in real time
Axwave’s patented proprietary Automatic Content Recognition (ACR) technology uses a smartphone’s microphone to securely and privately collect media exposure in real time. Our services also include highly advanced post-processing contextual learning to provide razor sharp results. Axwave’s highly advanced ACR encrypts and compresses microphone audio and sends a small fingerprint (*) of data for servers to decipher, which is several orders of magnitude more efficient than other solutions.
(*) Digital Fingerprints are compact digital impressions extracted from the original audio content which represent contents’ characteristics and have enough details to identify a content variant upon comparison.
Content: largest database in the industry
The world-class ACR algorithms use single small digital fingerprints to measure individual media consumption in a nimbly way, both in and out of home, against a proprietary content database (the largest in the industry):
