Enhance your mobile app by integrating Axwave’s mobile SDK in your mobile app (fully compatible with iOS and Android, among others). You will be able to identify what your users are watching: channel/platform, program, episode and season number, brand and product advertised… The integration will take you minutes and will open a whole new world of possibilities: second screen features, ad retargeting, TV synchronization, etc.
Axwave’s technology uses a smartphone’s microphone to securely and privately collect media exposure in real time. Our services also include highly advanced post-processing contextual learning to provide razor sharp results. Axwave’s highly advanced ACR encrypts and compresses microphone audio and sends a small fingerprint (*) of data for servers to decipher, which is several orders of magnitude more efficient than other solutions.
(*) Digital Fingerprints are compact digital impressions extracted from the original audio content which represent contents’ characteristics and have enough details to identify a content variant upon comparison.
The world-class ACR algorithms use single small digital fingerprints to measure individual media consumption in a nimbly way, both in and out of home, against a proprietary content database (the largest in the industry):
150 US TV channels
200 UK TV channels
Easy access to 1000+ extra channels
3,000 new ads per month
More than 100 TV stations monitored
Time shifted TV
35 days DVR
OTT & On Demand
Including all Netflix,Hulu and Amazon Video originals
900 US radio stations
1,000 radio stations worldwide
1,000+ movies, including new releases and classic blockbusters
Axwave’s panelist solution uses ACR technology based on audio fingerprinting to measure the personalized behaviors of individuals by capturing their TV content and advertising exposure in real time, no matter where or when a viewer tunes in. Our passive tracking provides behind-the-scenes access to consumers’ TV behavior. Our unique second-by-second matching mode allows for the most accurate media exposure solution in the market.
Use Axwave for Media planning, Marketing analyses, Competitive insights, etc. Several multi-billion dollar companies on the Media Research Industry are already using Axwave’s Panelist Solution in the US and EU: Axwave carries all top national US TV channels (broadcast and cable), and 300+ channels in the EU markets (UK, Germany, France, Italy).
Panelist Solution output sample:
Axwave’s state-of-the-art proprietary ACR technology ca be used to identify and compile media occurrences across different input streams. We just need to plug one or multiple audio streams (TV, Radio, Online Channels, Custom Content, etc.) to our platform in order to leverage our content recognition features and produce accurate reports as we do in AdAX, our in-house developed US TV Ads monitor (click here to learn more about AdAX)
Axwave’s technology makes it possible to passively collect users’ content and advertising exposure with the most advanced personal people meter ever designed. We have the unique ability to identify users’ content and advertising exposure with zero reliance on third party data results, and deliver a prompt, single-source data collection. Exposure data is overlapped with the user’s mobile device GPS locator as well as their internet behavior and app usage, leading to a better understanding of the impact that advertising has on consumer behavior.
This is a high level overview of Axwave’s data flow, from media source audio to report generation, including content ingestion. For further inquiries, don’t hesitate to contact us.